German airline Condor have got together with the German Booksellers Association to promote reading over the summer in a very practical way.
Until August 31st, local booksellers are handing out stickers to their customers that say “Buch an Board!” (Book on Board). Stick it on your suitcase and Condor will allow an extra kilo of weight in your hand luggage. So they are not only promoting reading, they are also supporting print books.
Hope they make it permanent.
Other airlines please copy!